According to market report, the hybrid digital music program have aggregated service revenue hike of 28.6% in 2015, and the listening hour had increased 17%. The revenue analytics and vital performance including monthly hours by programmer/service, subscriber totals (both domestic and international), inventory by avail format (audio, video, display), sellout rates, CPMs, gross media spend, revenue per thousand hours of programming (RPM) and expected total royalty rate fees paid across the industry at 47%. Every 1,000 hours of listening across the spectrum of digital music services (excluding online song stores) is tracking at around US$58.97, and it is forecasted to improve steadily through 2018.

A few highlights of the market are as follows;

• Mobile continues to be a growth engine for programmers. Pandora delivers 83% of listening through non-desktop devices, while audio inventory loads and blended CPMs have also increased; the company has grown RPM by 30% over the past year.

• Listening hours are on a trajectory to register 45 billion hours of audience engagement time across all devices connecting to broadcast streaming, track-play, subscription and ad supported music play libraries. Ad-supported listening hours made up 76% of total hours in 2014, and forecast at 78% in 2015, growing at a 30.5% rate.

• Programmers remain focused on balancing listening hour growth against increased allocation and exploitation of audio inventory, with sellout estimated at 68% in 2015. In-stream audio units (including gateway ads and in-stream placements) are projected at 285 billion units in 2015, an increase of 16.9% over 2014.

• Advertising is expected to make up the majority of sector revenue going forward, estimated at 62.4% in 2015, and expected to deliver an increasing share of monetization efforts through 2018.

• Subscription service revenue is forecast to improve by 25.5% in 2015 (including Rhapsody’s global business, SiriusXM’s MySXM and Spotify’s U.S. operations) to US$1 billion. We expect to see reduced monthly subscription pricing tiers (down an average of 20.l% in 2015) exhibit significant elasticity of demand, increasing total subs by 57.2% to 15.9 million, based on current CAGR performance indicators.

The report on Internet Music Programmers 2015 – 2018 is a Guide to IP Radio, and offers music services, brands/buyers, adtech vendors, agencies, rep firms, bandwidth, media player and software platform providers, CE manufacturers, as well as for investors.